3914 Murphy Canyon Rd., #A201, San Diego, CA 92123 Team@AffirmingTherapyCenter.com

For Teens, Adults, Couples, and Families


For Teens, Adults, Couples, and Families

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Here at Affirming Therapy Center, all of our standard sessions are 50-minutes in length. We also offer extended sessions for clients who need extra time at either 75 minutes, or a “double session” which is 100-minutes in length.

Our evening/weekend rates apply to appointments that start at or after 5:00pm and appointments on Saturdays or Sundays.

Fees per session are as follows:


50-minute standard session:
•  Jesse Jones, LMFT — $180 (Daytime), $200 (Evening)
•  Sandra Koellmann, ASW — $140 (Daytime), $160 (Evening/Weekend)
•  Penelope Mercer, AMFT — $140 (Daytime), $160 (Evening)
•  Jennifer Rehor, LMFT, CST — $230 (Daytime)
•  Jake Ryan, AMFT — $140 (Daytime), $160 (Evening/Weekend)

Extended sessions (75-minutes) and double-sessions (100-minutes) are at a pro-rated basis.

50-minute standard session:
•  Jesse Jones, LMFT
$180 (Daytime)
$200 (Evening)
•  Sandra Koellmann, ASW
$140 (Daytime)
$160 (Evening/Weekend)
•  Penelope Mercer, AMFT
$140 (Daytime)
$160 (Evening)
•  Jennifer Rehor, LMFT, CST
$230 (Daytime)
•  Jake Ryan, AMFT
$140 (Daytime)
$160 (Evening/Weekend)

Extended sessions (75-minutes) and double-sessions (100-minutes) are at a pro-rated basis.

Fees are due at the beginning of each session.  We accept cash, credit cards, or checks made payable to Jennifer Rehor.

Some HSA (Health Spending Account) and FSA (Flexible Spending Account) cards may also be accepted.


Clinicians at Affirming Therapy Center are not on any insurance panels, HMOs, or PPOs, and we cannot process insurance claims.

Although we do not take insurance, we are considered “out-of-network providers”. This means, depending on your insurance plan, a portion of the fees may be reimbursable to you. Billing statements can be provided for you to submit to your insurance company for reimbursement.

Please check with your insurance provider about your specific member benefit plan to find out about out-of-network coverage.

Here are some questions to ask your insurance provider:
1. Is a referral and/or pre-authorization required?
2. Is there a deductible? Has it been met?
3. What portion of the fees will be reimbursed for an out-of-network provider? (Note that their reimbursement rate may use a different base fee than our actual fees, so be sure to clarify the actual reimbursable dollar amount.)
4. Is there a limit on number of sessions that are reimbursable?
5. Is a mental health diagnosis required for fee reimbursement?
6. What is the process for filing a claim and what forms are required for reimbursement?

If you have an HMO plan, you must see a provider that is on your insurance plan’s list of providers in order to use your insurance coverage.

Many people choose to avoid using their insurance plans for seeking therapy, in part because the insurance companies may control the treatment (i.e., number of sessions, frequency, duration, etc.), and/or because the insurance companies will pay only for the services if there is a mental health diagnosis, which is then included in their medical records.

Financial Concerns
If finances are a concern, Affirming Therapy Center offers some options.

* Sliding-scale: Jake Ryan, AMFT, has a limited number of appointment slots available for Personal Therapy at a reduced rate for students and others who cannot afford the regular fee. The sliding-scale generally runs between $60 and $130 (per 50-minute daytime session), depending on financial hardship. We do not ask to verify your financial records, but rely on an honest answer to the question, “What fee are you comfortable with at this time?” If a reduced fee is agreed upon, it will be evaluated every 3 months and adjusted upwards when your financial situation improves.

Please note: all of the allocated sliding-scale appointment slots are currently filled for Sandra Koellmann, Penelope Mercer, and Jennifer Rehor. Please contact them directly if you would like to be placed on a waiting list for this option.

If the fees are still not within your means, we understand. Another option is a referral to a low-fee mental health clinic, which we are happy to make for you. In this case, please let us know what you are looking for and we will do our best to find a good fit for your therapy needs.


Affirming Therapy Center (ATC) is owned and operated by Jennifer Rehor, LMFT, CST (MFT 94564).
ATC is located in San Diego, California.

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